Partnership With Rookie Me

We are pleased to announce that AFL North East Border (AFLNEB) has entered into a partnership with Rookie Me – the Official Coaching Technology Partner of the AFL. 

Rookie Me joins the AFLNEB as the Official Coach and Game Day Technology Partner, which will provide a range of support and digital resources. 

This partnership will bring a range of exciting new opportunities and benefits to both organisations and the coaches and players from the WDJFL, AWJFL, TDFL and NEB FFL. 

Rookie Me will provide a range of support and digital resources to the leagues, including access to Rookie Me Coach Premium, an extensive library of training activities, sessions, tools and educational resources tailored for coaches at all levels of their careers. 

Some clubs will also access Rookie Me Play – the new digital game day platform, to manage fair game time, player rotations and statistics for teams. 

"We are thrilled to be partnering with AFL North East Border," said Adham Dimachki, CEO of Rookie Me. "This partnership will allow us to support the growth and success of grassroots football, and we are excited to work closely with the leagues, teams, coaches and players to help them achieve their goals in 2023." 

"We are excited to partner with Rookie Me for season 2023. The partnership provides junior coaches in the North East great access to a comprehensive resource which will allow them to easily access training sessions and activities. Through this partnership we hope to assist coaches at all levels to grow and develop and in turn develop and guide our participants along their footballing journey" said AFLNEB Regional Manager, Zac Hedin.